Augmented and virtual reality technologies—and their offshoot, mixed reality—have been enjoying renewed buzz recently. Products such as Apple’s Vision Pro are creating excitement about the future of ...

In 2024, what was once called the metaverse will now be searching for function. Bigger players like Apple, Samsung and Google could make that happen faster. I started with CNET reviewing laptops in ...

Giving birth to a new soul is a big enough claim on its own, but the promo video for the Pickle AR glasses also shows a level ...

Lenovo’s ThinkReality VRX headset and software solution are designed with industrial application developers in mind. How AR/VR/MR is used in industrial applications. Why Lenovo’s total solution makes ...

What’s new in XR? What pitfalls to avoid when utilizing XR. What are some of the new XR display technologies? EXtended Reality (XR), sometimes referred to mixed reality (MR), brings together digital ...

DALLAS—CBS Stations has expanded its use of an in-house developed augmented reality and virtual reality solution for news and weather with the launch of a new AR/VR studio at CBS Texas. The launch ...

Virtual reality content for math students. Augmented reality to aid with surgery. And 3-D digital twins of industrial facilities. No matter what you call the technology behind these startups—VR, AR, ...

Why Snap, Unity, Xreal, and Texas A&M University are among Fast Company’s Most Innovative Companies in augmented and virtual reality for 2025. Innovative organizations are finding ways to make ...

As per a study conducted by experts at Michigan State University’s Department of Kinesiology, engaging in augmented reality (AR) and virtual reality (VR) games can help users build connections and ...

The Apple Vision Pro is the best consumer headset anyone’s ever made — and that’s the problem. If you buy something from a Verge link, Vox Media may earn a commission. See our ethics statement. In the ...

Brands are constantly seeking innovative ways to connect with their audiences. Today, virtual reality (VR) and augmented reality (AR) are no longer just futuristic concepts. They are powerful tools ...

A host of new devices hitting the market this year could provide a shot in the arm for an industry that saw sluggish sales in 2023 as buyers awaited Apple’s entry. The augmented/virtual reality (AR/VR ...