Campaign Trail is our analysis of some of the best new creative efforts from the marketing world. View past columns in the archives here. When hair salon franchise Sport Clips wanted to promote its ...
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I was a bona fide member of the anti-ASMR club but then I tested these bizarre ASMR earbuds — here's what happened
Ever heard of ASMR? Autonomous sensory meridian response? You know that feeling when someone whispers in your ear or someone puts their fingers on your scalp to give you a head massage and the hairs ...
Autonomous sensory meridian response (ASMR) has become a new craze in the social media age, though the practice has been around for much longer. Many YouTube channels and apps are now dedicated to ...
Forbes contributors publish independent expert analyses and insights. Mark Travers writes about the world of psychology. Have you ever heard or saw something that left your body tingling? A gentle ...
Autonomous sensory meridian response (ASMR) occurs when certain stimuli, including sounds, visuals, or close contact with another person, produce tingling or calm feelings and sensations. Share on ...
ASMR content has become one of the most popular online trends, offering viewers a wide array of calming content that allows them to escape reality through sounds and visuals. However, creating ...
No matter what the subject matter or who’s holding court on it, there’s a certain comforting format you know you’re going to get with an ASMR video. It’s going to involve soothing, whispered tones; ...
When 22-year-old college student Abby Webster watches ASMR to fall asleep, she takes special precautions. "I have a roommate, and I angle my laptop away because I'm like, 'I don't want anyone to see ...
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