A logo is just the small graphic that accompanies company branding. It’s simple. Doesn’t require much. All it needs to do is identify the company it represents and be easy to stick on advertising, ...

A logo is a key part of a company’s brand. Often a mix of words and images, it helps people recognize your brand. For example, when you see golden arches while driving, you think of McDonald’s. When ...

Graphic designer Paula Rupolo swapped the colors of competing brands’ logos. Blue Coke, anyone? Seeing a logo that’s been in your life for years all-of-a-sudden rendered in different colors can be as ...

In any field, in any industry, the name we choose for our company and professional persona can live on long after we’re gone, be it Terry Gene Bollea (look it up) or Cellino & Barnes. It’s no surprise ...