This is an excerpt from SEJ’s PPC Trends 2024 ebook, our annual roundup of expert opinions on what you can expect over the course of the next 12 months. This year, new AI features rolled out on PPC ...

Kevin Burns provides examples of how to start online buzz to promote events through a PPC campaign. Using Los Angeles as an example, he lists Web sites that take advantage of PPC campaigns, focusing ...

When working with a new PPC client, I help them establish goals aligned with their business objectives. Surprisingly, many lack clearly defined campaign goals beyond boosting traffic or conversions.

Over the past decade, I’ve sat through roughly 1,175 PPC client meetings – yes, I did the math. While experience is the ultimate teacher, sometimes the next best thing is learning from someone who’s ...