Magazine advertising can be an effective part of your promotion mix, which is a combination of advertising, promotions and publicity. To build customer awareness of your brand, product or service, ...

As a small-business owner, you should have a strategy for magazine advertising, as magazine ads draw attention and improve return on advertising investment, according to Hennen Publishing & Marketing ...

According to a Nielsen Catalina Solutions (NCS) study, magazines deliver the highest return on advertising spend (ROAS), with an average return of $3.94 for every dollar spent on advertising. The ...

There are so many sayings that deal with size: good things come in small packages, quality over quantity, etc. While these idioms are often used for sexual excuses I am, however, going to apply this ...

SAN FRANCISCO—March 1, 2010—The leaders of five major magazine companies—Charles H. Townsend, Condé Nast; Cathie Black, Hearst Magazines; Jack Griffin, Meredith Corporation; Ann Moore, Time Inc.; and ...

Many digital publishers are struggling to scrape by in an era when banner ads trade for pennies and social networks control distribution. Maybe it's time for magazines to make a comeback? That's been ...

According to a Nielsen Catalina Solutions (NCS) study, magazines deliver the highest return on advertising spend (ROAS), with an average return of $3.94 for every dollar spent on advertising. The ...