Automated emails are a powerful tool for reaching audiences at scale, but only when marketers use them with intention. Today’s consumers expect timely, relevant messages that look, sound and feel ...

All email marketers understand how critical subject lines are to generating engagement with their messages. That’s why subject lines are tested far more than hero images, calls-to-action and any other ...

This article advises writing effective emails using ChatGPT. Focus on frustration-based subject lines, bold openings, deleting warm-ups, making readers feel understood, and providing immediate value.