BMW revealed plans this week to acquire the trademarks to the longtime tuning house Alpina in a move reminiscent of Mercedes' purchase of AMG years ago. But there are a few crucial differences, ...

BMW has filed a patent for new fasteners that feature the brand’s distinctive 'roundel' logo as the screw head.

BERLIN — BMW Group is buying the brand rights of the Alpina high performance brand for an undisclosed sum. BMW said the acquisition will bring greater diversity to its lineup and also secure the ...

A new BMW patent hints at proprietary screws that resemble the brand’s emblem, raising questions about accessibility and ...

BMW’s full lineup proves that performance, luxury, and innovation can coexist across gas, hybrid, and electric platforms.

BMW announced its Neue Klasse initiative back in 2021, heralding a revolution in electric and digital automotive performance. Since that time, the brand has spared no expense drumming up hype for its ...

BMW’s iX3 isn’t just selling well – it’s already absorbing nearly all of the brand’s planned European production for 2026.

BMW's strong brand and technological capabilities should support a successful EV transition, with strong developments in its BEV models. Economic conditions represent a near-term risk to the business, ...

IRVINE, Calif., Aug. 25, 2021 /PRNewswire/ -- Toyota dominates as the most-shopped non-luxury automotive brand while BMW remains on top among luxury brands, as revealed along with other new-vehicle ...

BMW SUVs lead with cutting-edge tech and driver-focused innovation, while Lexus SUVs prioritize simplicity and long-term ...

BMW reported 91,237 vehicle sales in the U.S. during the second quarter of 2024, 4% more than a year ago. Together with the Mini brand, which was down 22% at 5,898, the wider BMW Group sold 97,135 ...