MediaPost

Bodyarmor Lyte Debuts J.Lo Campaign, Powerade Mum On Ja Morant

Bodyarmor’s largest-ever campaign is a partnership with Jennifer Lopez for Bodyarmor Lyte just over a year after Carrie Underwood made her debut for the sports drink. The Bodyarmor initiative comes as ...
People

Carrie Underwood on Her Upcoming Gospel Album 'My Savior' : I Hope 'These Songs Can Bring Others Joy'

The singer — who recently partnered with BODYARMOR LYTE — tells PEOPLE that the forthcoming album is a companion piece to her recently released Christmas LP, My Gift Nicholas Rice is a Senior Editor ...
The Source Magazine

Naomi Osaka and BODYARMOR LYTE Unveil Newly Refurbished Tennis Courts In Queens

Naomi Osaka, four-time Grand Slam champion, teamed with BODYARMOR LYTE, the Official Sports Drink of the US Open Tennis Championships to unveil the newly refurbished childhood tennis courts at ...
MediaPost

Bodyarmor Lyte Seeks Broader Appeal With Endorser/Investor Carrie Underwood

As it seeks to become the country’s #2 sports drink, Bodyarmor is expanding beyond sports notables in an equity and promotion partnership for its Lyte version with music star and fitness entrepreneur ...