Once upon a time, businesses could focus on profitability above all else. Not any more: modern companies are expected to care about making the world better. They’re expected to serve their communities ...

As a result of the increasing importance of corporate social responsibility (CSR), many businesses consider only B2B partners that share their values and demonstrate a positive impact on society.

Corporate Social Responsibility has evolved into a strategic imperative that aligns social impact with sustainability and profitability, transcending its status as a mere side project for businesses.

As companies navigate backlash and burnout around corporate activism, a new approach is emerging—one that prioritizes relevance, strategy, and partnerships that benefit both business and society. In a ...

The initiative provides fully sponsored access to a 45-day live digital marketing and execution program for individuals ...

We are in the era of impact investing and big pledges as companies step up to tackle the toughest environmental and social issues of our time. GM has vowed to be carbon neutral by 2040, Apple is ...

Marketing leaders don’t need more initiatives. They need ruthless clarity on what drives impact — and the conviction to cut what doesn’t. Strategy over activity. High-output marketing often hides a ...

Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...

Putting CSR at the core of its strategy has positioned Bridge Bank Group Côte d’Ivoire as a sustainable finance leader with an expanding regional footprint. Ehouman Kassi, Managing Director of Bridge ...

Most of us would be lost without our smartphones, tablets, and computers. People digest a lot of information on these devices, which is why a digital marketing strategy is imperative for any business ...