NEW YORK, Jan. 16, 2024 /PRNewswire/ -- AdTheorent Holding Company, Inc. (ADTH) (Nasdaq: ADTH), a machine-learning pioneer and industry leader using privacy-forward solutions to deliver measurable ...

Find out how to measure return on investment for digital marketing, when to do so and tips for optimizing your business’s ...

Google Ads Brand Report is a unified view of brand campaign performance with deduplicated reach and frequency metrics across multiple campaigns. Google Ads introduced Brand Report, a new dashboard ...

As someone who has spent decades in the digital marketing industry, I’ve witnessed the evolution of marketing tactics and the shift from traditional advertising to an interconnected digital ecosystem.

Quick: What’s the most basic purpose of advertising? Is it to generate specific outcomes? Or is it to create the awareness and affinity that lead to lifetime value and loyalty? The answer is “all of ...

While marketers are pumping out more campaigns, 87% report experiencing issues with campaign performance in the past 12 months, according to recent Gartner data. A little under half (45%) report ...

When setting up Performance Max or Shopping campaigns, structure and segmentation are often among the first considerations. Your approach depends on the account’s size, conversion volume and overall ...

I remember working with a client who wanted to promote their startup, and they decided to go SEO-heavy. With huge amounts of content ready, they were able to generate impressive traffic, yet with very ...

Marketing analytics revolves around data – data related to consumer behavior, competitive context, channel performance, campaign outcomes, and market trends. Measurement in marketing, on the other ...

High-impact campaigns are strategic initiatives that align with core customer needs, navigate complex buying journeys, and deliver tailored marketing programs. They require a unified organizational ...