A link management tool is a specialized software designed to help businesses organize, track, and optimize their digital marketing links. These tools simplify the process of creating and maintaining ...

Measurement and optimization to track performance across multiple campaigns and ad accounts can become overwhelming, which is why LinkedIn updated its platform to support advertising and marketing, ...

Affentro’s affiliate marketing network allows advertisers to create affiliate campaigns and invite approved publishers to ...

LinkedIn released automation updates that could help advertisers leverage advanced forecasting, automation, and insights to streamline ad creation and maximize ROI with new levels of efficiency. The ...

TikTok has formed a partnership with Nielsen that will allow advertisers and agencies to directly compare ad performance on TikTok across all screens, including digital, CTV, and linear. Nielsen says ...

Google announced the release of version 18 of its Google Ads API, introducing several new features and improvements for developers. Key updates: Why we care. These API updates enhance tools for ...

In today's competitive market, customers expect highly personalized and timely brand interactions. Customer experience is paramount: 80% of customers say the experience a company provides is just as ...