COLGATE has launched its first-ever Colgate Optic White Purple Serum, a whitening booster that redefines what it means to shine with confidence. Designed to instantly correct yellow tones using rich ...

This comes after Colgate partnered with IU to promote its "optic white purple" toothpaste back in July, tapping into the global reach and influence of the K-pop star. The campaign, which spans ...

A beauty trend that you may have seen when scrolling through your social media feeds (via an ad, perhaps), is purple toothpaste. In what looks to be after a second of application, in the videos shared ...

IU believes smiling brings good fortune, overcoming initial awkwardness to embrace her smile for cameras and stages. Colgate-Palmolive partners with IU for its Optic White Purple toothpaste campaign, ...

MUMBAI, India, Nov. 18, 2025 /PRNewswire/ -- Teeth may not always be the first thing that comes to mind in a beauty routine, but Colgate is changing that. The latest launch, Colgate Visible White ...