You're in luck: These plant-based colorings do a nifty job of turning your food green—just in time for St. Patrick's Day. Serious Eats / Kelli Solomon, Amanda Suarez It's that time of year when the ...

Have you noticed how your shopping cart looks like a rainbow when you’re making healthy choices at the grocery store? That burst of orange from fresh carrots, the deep purple of juicy grapes, and the ...

Discover how the color of egg yolks shapes our expectations about taste and nutrition. Through blind taste tests and ...

For marketing purposes and to reinvent themselves, some food companies are now adding rather unusual colors to your favorite foods. For example, McDonald's in China unveiled two new sandwiches with ...

Red 40, Yellow 5, and Blue 1 may soon be history. Not because science says they're dangerous, but because the court of public opinion has ruled against them. In a move fueled more by consumer fears ...

While taste is the top driver of food and beverage purchases, research suggests that aesthetic appeal is just as crucial, as it is what consumers notice first – particularly as natural colors gain ...