When patients visit your practice for the first time, you really don't know much about them. You have no idea what motivates them, what they think about their smile, or their oral health goals. One ...

Interviews and focus groups are essential tools of qualitative research. This guide shows students and early-career researchers how to prepare for and conduct interviews and focus groups. This book ...

The surge in healthcare consumerism is empowering patients with more autonomy and choices than ever when it comes to “shopping around for care.” In fact, industry research shows approximately 30% of ...