American Eagle Outfitters, Inc. is set to report Q3 results, with expectations shaped by its recent controversial marketing campaign. AEO's fundamentals remain weak, with minimal growth and concerns ...

Controversy in marketing can be an effective way of getting noticed, which is why some brands purposely look for ways to create a splash. They recognize that if you want to stand out, you can’t always ...

In an era of short attention spans and a White House that has declared war on diversity programs, companies are embracing edgier marketing. But the strategy can carry risks. Swiss watchmaker Swatch ...

American Eagle's ad featuring actress Sydney Sweeney has ignited a new brand-driven culture war about beauty standards, race and representation. Why it matters: Consumers are quick to slap a red or ...

Shares of American Eagle Outfitters spiked 34% Thursday after the teen clothing retailer said the frenzy surrounding its Sydney Sweeney ad campaign drew new customers during its most recent quarter.

The actress' brother, who is in the U.S. Air Force, referenced the ad while sharing a career milestone Catherine Santino is a Style Writer-Reporter at PEOPLE. She began as a contributor for PEOPLE in ...

American Eagle is proving that there’s no such thing as bad publicity. The company’s shares jumped 33 percent on Thursday, fuelled by a flurry of interest in the retailer, thanks to a controversial ad ...

Clothing retailer American Eagle is thrilled with the results of its "Sydney Sweeney has great jeans" marketing campaign - which became part of the national political conversation - and says it's ...

Her jeans are blue and her lips are sealed. Sydney Sweeney preemptively shut down questions about her controversial American Eagle ad ahead of her appearance at the Toronto International Film Festival ...

No matter how high global ad spend rose in 2025, marketers will likely remember the year for its bad vibes. In the U.S., advertisers had to contend with persistent global conflict, a tariff-addled ...