Here's a reality check that should concern every business leader: According to IDC, only 24 percent of organizations have access to fully integrated customer data across their technology stack. That ...
Many brands have begun to look at customers as having a life cycle, similar to products and services, taking into consideration marketing, sales, support and finance. David Kirkpatrick offers up some ...
Consistent revenue, good management, sound financial decisions, and talented staff, among many other factors, keep a business running. But there is one factor above all others that makes a business ...