Customized and personalized products are becoming popular as companies gain more access to consumer data. Here is what your ...

When thinking about tailoring a product to specific needs, customers and even businesses will use the words personalization and customization interchangeably. However, they are quite different. One ...

DONGGUAN, GUANGDONG PROVINCE, CHINA, January 5, 2026 /EINPresswire.com/ — As demand for personalized products, flexible manufacturing, and sustainable production practices rises globally, Prosub is ...

Editor’s note: Liraz Margalit serves as Customer Experience Psychologist for ClickTale. Her job involves incorporating theory and academic research into customer analysis, building a conceptual ...

Multichannel shopping experiences are raising consumer expectations. Consumers are accustomed to shopping for and buying whatever they need whenever they need it, and competition among mass-produced ...

Dive into Bugatti's Sur Mesure and Solitaire programs, offering unparalleled customization for ultra-luxury cars.

A key challenge facing automotive and industrial equipment manufacturers is keeping pace with growing demand for customized, digital products and services. Combining a range of today’s new ...

We study a market with customers who have heterogeneous preferences for product attributes. We consider two types of firms that compete on price and product variety: A traditional firm, which chooses ...

The term "mass customization" sounds like an oxymoron: mass production on the one hand vs. products tailor-made for individual tastes on the other. This conflict is telling--mass customization is very ...