Aviva has agreed a deal to buy rival insurer Direct Line in a £3.7 billion swoop. The FTSE 100 insurer is set to purchase its smaller competitor after a £3.3 billion was bid turned down in November.

Aviva Plc agreed to buy Direct Line Insurance Group Plc for roughly £3.7 billion ($4.65 billion) in a deal that would create the UK’s largest motor insurer. Each Direct Line shareholder will be ...

Aviva's acquisition of Direct Line for $4.6 billion will significantly boost its market position in the U.K. personal lines, especially motor insurance. The deal is expected to generate £125 million ...

Aviva’s acquisition of smaller insurance peer Direct Line has been approved by the competitions watchdog, paving the way for the formation of Britain’s biggest home and motor insurer. The £3.7bn ...