Marketers worried GDPR would mark the end of their ability to communicate freely with customers and prospects. But there are some simple – and compliant – ways to ensure continually successful email ...

In this second episode, Tom Fox and Alyssa DeSimone review the opt-in and opt-out requirements introduced in the recent updates to the California Consumer Privacy Act ...

Think of three marketing channels. Got them in mind? We’re willing to bet you didn’t picture newspapers, radio, or flyers. That’s because the vast majority of marketing these days is digital (social ...

The General Data Protection Regulation (GDPR) implemented in May 2018 stands as a landmark regulatory framework aimed at protecting personal data and privacy for individuals within the European Union ...

MailChimp has clarified its policy regarding opt-in to email lists. The email service firm said last week that it is rolling out a single opt-in for new lists and some old ones, as it says many of its ...

Google is now sending emails to publishers, app owners, and others if their sites and apps are not compliant with the GDPR EU User Consent Policy. The email says, "We may take action, including ...

A new study published in the Journal of Marketing reveals how firms are navigating GDPR (the European General Data Protection Regulation) compliance, striking a delicate balance between persuasion and ...