Generating leads is an essential part of any business. B2B businesses have had great success with lead magnets—and law firms can, too. Ready to lay the bait and lure in new clients? When we speak to ...

Jason Hennessey is the Founder and CEO of Hennessey Digital, and an SEO expert, author, speaker, podcast host and serial entrepreneur. JavaScript is disabled To ...

In demand generation marketing, you must cater to and steer potential buyers along the awareness stages—the phases of a buyer's journey that lead them toward becoming aware of your services and ...

Forbes contributors publish independent expert analyses and insights. Attracting high-paying clients by marketing with a book and a speech. If you are in the business of selling your expertise, your ...

Lead magnets have long been an effective tactic for generating more leads and growing an email list. Popular in the marketing industry, lead magnets can also be used by independent business owners to ...

In today's competitive legal market, lawyers and law firms must use a multi-pronged approach to signing new clients. One of these prongs should include a lead magnet, yet only 50% of marketers are ...

Generating new leads and growing your law firm is probably one of your biggest goals – and most common challenges. Sure getting traffic to your site is nice, but there’s not much of a point if those ...

Sales stand and fall on leads, but attracting prospects and optimally converting them into buyers is an art that many have yet to grasp. About 61% of marketers consider generating traffic and leads ...

A lead magnet is a free resource or deal offered by marketers to customers in exchange for their contact information. They are a tool for capturing leads and building a list of interested prospects.

“Make a lead magnet,” they said. Well, you’ve written an ebook, or designed a checklist, or put together a quiz or video series or email mini-course or whatever… and people still aren’t signing up for ...