Demand stays hot, supply stays disciplined, and resale keeps the pressure on, which is why Rolex is so expensive.
Back in May of 2017, a watch belonging to Nguyễn Phúc Vĩnh Thụy, the last Emperor of the Nguyễn Dynasty of Vietnam, hammered for roughly $5.06 million. Dubbed “Bao Dai” after the Emperor’s honorific ...
A 39% U.S. tariff on Swiss imports takes effect August 7, hitting luxury watch brands hard. Swiss exports to the U.S. topped $6 billion last year, with brands like Rolex now facing pricing pressure.