It’s a pure jolt of magnetism and, after a few moments of feeling the charge, I slip out of my study to find my husband. Let ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Think: Gourmands like you've never smelled before, fruits that amp up sex appeal, perfumes reminiscent of your favorite ...

Woody textures, vibey minimalism, and layers for days—these are the standout new scents worth your shelf space.

Explore 2025 holiday fragrance trends, from luxurious gourmands and amber-rich blends to innovative warm florals shaping ...

Thanks to social media influencers such as Erin Parsons, Gigi Hadid’s makeup artist and a de facto fragrance historian, there ...

Discover how Seychelles’ legendary Coco de Mer inspired a rare, sustainable fragrance, blending folklore, sensuality, and ...

A writer reviews the entire Bath & Body Works' Zodiac Collection of Fine Fragrance Mists, which, according to TikTok, are ...

Curious about when to use a body mist and when to use a perfume? Ahead, two fragrance experts break down the differences and ...

From enabling more sustainable practices, to solving supply chain issues and inspiring creativity, here’s how biotech is ...

Full of toxic petroleum- and coal-derived synthetic chemicals, 'fragrance' is a catchall term for whatever secret ingredients manufacturers want to add. Fragrance is called “the new second-hand smoke.

Fragrances make beauty products smell good and can even evoke a positive emotion or feeling, but truth be told, fragrances lurking in your beauty products could be the underlying cause of sensitive, ...