Throughout her career, Serena Williams has grabbed headlines not just for her dominance on the court, but for her bold outfit choices as well. To some, her now-iconic catsuits, tutus, bold prints, and ...

Gatorade's new smart water bottle can change how athletes and other physically-inclined individuals measure their hydration levels. Detail view of a sports bottle at the bench in a game between the ...

NEW ORLEANS - New Orleans Pelicans star Zion Williamson continues as a marketing force off the basketball court in his latest partnership with Gatorade. Zion and Gatorade collaborated on the limited ...

Nearly a year and a half since bringing the sports drink brand to life, HY.Q expands from its online storefronts to retail ...

Gatorade is expanding its customized squeeze bottle offerings with the use of generative AI. The program is a partnership with Adobe -- through its Firefly family of generative AI models billed as ...

Gatorade isn’t just a sports drink any more. The venerable beverage brand unveiled several new upcoming products Thursday in a commercial that featured Houston Texans defensive end J.J. Watt, ...

Gatorade has a history of serving athletes. Beginning in 1965 as a University of Florida football experiment to replenish carbohydrates burned during exercise, Gatorade has always kept its athletes as ...

Caitlin Clark joins the likes of Michael Jordan and Peyton Manning in being featured on the cover of a Gatorade bottle. Hy-Vee announced on April 21 that a limited-edition bottle of Gatorade's Cool ...

The product, set to be known as "Gatorade Water," will be "purified with a seven-step, enhanced filtration process," the company said Nicholas Rice is a Senior Editor for PEOPLE Magazine. He began ...

"The Gatorade Stranger Things 5 collaboration celebrates our authentic 1980s heritage by reviving iconic products and ads from our vault and pulling them into the 'Upside Down,'" said Anuj Bhasin, SVP ...