Gen X grew up in a time when behavior lived mostly in the moment, and then it disappeared. Conversations stayed between ...

You know "main character syndrome?" The phenomenon/meme that posits that certain people go about life like they're the stars of their own private TV show? Gen X, broadly speaking, is suffering from a ...

They were the latchkey kids raised on divorce, debt, and disillusionment. The in-betweeners who came of age before therapy was mainstream but after the collapse of long-term job security. Gen X has ...

If you’ve ever found yourself baffled by a Gen X colleague’s behavior, you’re not alone. We’ve broken down 10 defining traits—products of their environment—that often explain the generational ...

Gen Xers therapy was a walkman and a landline. Every generation looks back at the one before it with a mixture of curiosity and disbelief, but when Gen Z peers into the childhood of Gen X, their ...

How one era changed everything about the culture — and why we’re so nostalgic for its creations. Gen X How one era changed everything about the culture — and why we’re so nostalgic for its creations.

These generations are lost in translation. Gen X isn’t exactly “slaying” when it comes to understanding their zoomer children’s slang — but Gen Z is similarly stumped by the popular words and phrases ...

Different generations carry themselves in different ways. What seems perfectly fine to millennials and Gen Z would be absolutely absurd to baby boomers and Gen X. We're all a part of generations that ...

Flip phones, paperbacks, book clubs and film cameras—these are just some of yesteryears' cultural staples that been revived through new intrigue by Gen Z. Those born between 1997 and 2012, which ...

Forbes contributors publish independent expert analyses and insights. Shelley E. Kohan covers the retail industry and is based in New York. Gen X consumers expect intuitive, low-friction digital ...

Gen Z is about to get some serious competition for all the research and marketing attention that the retail industry has lavished on it for the past ten years. The oldest Gen Z-ers were just becoming ...