Are all Google Ads conversions created equal? Let’s say a $500 sale and a $50 sale both land in your lap: do you treat them the same? If not, you need to test Maximize Conversion Value, one of the ...
Google released its “biggest” update to bidding in more than a decade on Wednesday at Marketing Live 2025. Smart Bidding Exploration, a feature that uses AI within Google Ads, will now offer what ...
Google will soon introduce "Journey Aware Bidding" in Google Ads, signaling a shift toward a completely new approach to bidding for leads, according to Jyll Saskin Gales, an independent Google Ads ...
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