Working across entirely different consumer categories showed the same underlying truth: Adoption patterns always trace back to psychology, not features.

Not only can AI figure out what you're thinking, it can now predict what decision you'll make next based on patterns in human behavior. That has huge consequences for hiring. Most people already ...

TikTok challenges have become one of the platform's defining features, turning short-form videos into global cultural moments. From dance trends and lip-syncs to social awareness campaigns, these ...

From Freud to Kahneman, these ten books map the ideas that quietly shape how we interpret behaviour, suffering, joy, and choice. Written by psychologists who transformed their fields, each work ...

Psychology and Sociology are foundational social sciences that deal with human behaviour. However, the core difference ...

In a fast-paced world driven by constant change and complexity, understanding human behaviour has become an essential tool for navigating both personal and professional interactions. Deciphering why ...

AI is looking at mental health through data sets. A data set corresponds to one or more database tables, where every column of a table represents a particular variable, and each row corresponds to a ...

Human behaviour often appears predictable on the surface, yet beneath that familiar layer lies a landscape shaped by fear, desire, manipulation and survival. The darker side of human nature is not ...

The other day, I was talking to a guy with a physics background. He said that he is very fond of the field of psychology, but expressed concern about the fact that, unlike physics, it is “a soft ...