It’s an understatement to say that technology has enhanced how organizations market and sell this millennium. Powerful CRM and marketing automation systems emerged (and then converged) to bring more ...
In our work with organizations worldwide, one of the first questions Oliver Wight Business Advisors ask their client’s employees is, “What is your company’s strategy for the business?” Very often, ...
The sheer volume of data that businesses hold is enormous, and its power is undeniable. But despite this access, I find that too many companies struggle to connect the dots and turn raw data into ...