LEGO has just opened pre-orders for its brand-new Smart Play sets, marking a major evolution in how LEGO builds interact with ...

According to critics, electronic Lego bricks could undermine children's fantasies. While Lego doesn't want to go fully ...

The LEGO Group has officially unveiled the first sets in its new SMART Play line, introducing a new system that adds an extra ...

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...

At first glance, LEGO’s Smart Brick looks like any standard LEGO brick — but inside is a tiny custom ASIC chip smaller than a ...

LEGO Smart Play platform involves patented sensor- and tech-packed 2 x 4 brick that brings interactive lights and sounds to ...

Lego has revealed Smart Play, a screen-free product that brings builds to life with technology, debuting with interactive ...

Lego launches Smart Play system with sensor-equipped bricks for interactive Star Wars building sets available March 1st ...

The newly announced LEGO Smart Play bricks are launching with a huge caveat, though one of them is slightly cheaper than ...

Headlining the list is Darth Vader’s TIE Fighter set, a 473-piece set that debuts at just $70—$5 more than the MSRP of the ...

LEGO announced the ‘Smart Brick’ at its first-ever CES event. When people talk about CES, they’re usually talking about the ...