Consumers might not just feel obligated to shop at a specific store because of their membership, but they could also end up ...

Many brands in desperate need of traffic are turning to their loyalty programs. Can they do enough to move the needle?

Zsuzsa Kecsmar is the CMO and Co-founder of Antavo, the Enterprise Loyalty Cloud providing best-in-class loyalty technology. Two of the ways we're seeing companies prepare for a potential spending ...

American Airlines is pioneering yet another frontier in loyalty through evolutions to its long-standing AAdvantage program.

Family Express is among the retailers that have evolved their platforms to integrate the right capabilities. The challenge is to create a program that surfaces in the sea of loyalty programs that are ...

Carnival Cruise Line made a major misstep this summer when it announced its new loyalty program, Carnival Rewards, set to launch in June 2026. A radical departure from its current VIFP Club loyalty ...

Personalization wins loyalty. Loyalty programs thrive on real-time data and AI-driven insights, which help create tailored rewards that drive deeper customer connections. AI powers smarter rewards. AI ...

Heightened expectations backfire. Loyalty members expect better service and react more strongly when brands fall short. Unmet expectations can harm brand equity. Perks can backfire. Loyalty rewards ...

Loyalty programs are great, and many consumers opt for certain brands because of these programs. But they can get better, and blockchain technology can improve. Attracting and retaining customers have ...