Channels of distributions are included in the analysis of place within the "4-P" business marketing mix. The channels of distribution describe how products are delivered to target customers.

Once you've determined the most effective distribution channels for selling your product or service, you must support these decisions with a variety of pricing, branding, advertising, promotional and ...

Walk down any supermarket aisle. What do you see? Brands, brands, and more brands. And, individually, each has its own equity—along with consumer appeal, value, unique brand-defining characteristics, ...

Mondelēz is doubling down on digital marketing and increased distribution across channels as it continues its transformation from a 'margin-centric' business to a more 'consumer-centric' company, ...

Opinions expressed by Entrepreneur contributors are their own. Great! You’ve just spent months (or years) figuring out a fantastic product in a new category, but now comes your next big challenge: ...

This used to be a simple enough task. Businesses would advertise via the trade press, they would set up their stall at the appropriate industry fairs and manually contact potential clients via ...

Content alone won’t cut it. A multi-channel distribution strategy is the key to expanding your reach. Learn how to do it right. Content is everywhere. Consumers are inundated with it throughout the ...