This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Smartwater has reteamed with Jennifer Aniston for its ...
The Coca-Cola Company KO is intensifying its global marketing playbook to deepen consumer engagement and drive sustained market share gains. With consumer preferences shifting rapidly, Coca-Cola is ...
Forbes contributors publish independent expert analyses and insights. I write about Corporate Reputation, Comms Strategy, and Marketing. Coca Cola launched a new AI-produced Christmas ad. Consumers ...
Forbes contributors publish independent expert analyses and insights. Sughnen Yongo is a Midwest writer covering Black women, pop culture. Jul 18, 2025, 07:02am EDT Jul 21, 2025, 11:26am EDT Still ...
The Coca-Cola Company hit the headlines last month, when it was revealed the multinational is reportedly selling British high street chain Costa Coffee after just six years of ownership. The news led ...
Hometown Coca-Cola has long been a marketing behemoth, from Super Bowl spots to its iconic holiday ads featuring Santa Claus and precocious polar bears. But Coca-Cola’s first advertisement was far ...
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Coca-cola anticipates 5%-6% organic revenue growth for 2025 with expanded global strategies
Q1 2025 Management View CEO James Quincey highlighted the company’s resilience and adaptability, emphasizing "2% volume growth and organic revenue growth at the high end of our long-term growth ...
Smartwater has reteamed with Jennifer Aniston for its latest campaign, which launched today (June 17), per details shared with Marketing Dive. The effort includes a series of 15- and 30-second spots ...
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