This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Smartwater has reteamed with Jennifer Aniston for its ...

Forbes contributors publish independent expert analyses and insights. I think about cultural leadership skills for a VUCA world. In a world where consumers increasingly expect brands to take a stand ...

The Coca-Cola Company KO is intensifying its global marketing playbook to deepen consumer engagement and drive sustained market share gains. With consumer preferences shifting rapidly, Coca-Cola is ...

Discover how Coca-Cola uses generative AI for a chatbot with local search results, lead capture, experiential marketing, and OOH advertising. Coca-Cola embraced generative AI in 2023 for experiential ...

The Coca-Cola Company on Tuesday (Feb. 18) introduced Simply Pop, its first entry into the prebiotic soda category, per details shared with Marketing Dive. The new beverage line comes as the marketer ...

The Coca-Cola Co. plans to raise prices again in 2023 against some retailers’ calls to roll back increases, arguing it has “earned the right to price with the consumers” through enhanced marketing and ...

Despite headwinds from consumer belt-tightening and geopolitical uncertainties, Coca-Cola KO delivered solid third-quarter results, including 9% growth in organic sales and 5% growth in comparable ...

Coca-Cola reported its earnings for Q1, with the global soft drink leader coming out ahead of analyst estimates. The company reported a 3% net revenue increase, and 11% organic revenue increase, for ...

AI is just about everywhere lately, but nobody expected it to be used as a salvo in the ongoing cola wars. Coca-Cola, however, has other plans, as it just launched a new flavor co-created by ...

Smartwater has reteamed with Jennifer Aniston for its latest campaign, which launched today (June 17), per details shared with Marketing Dive. The effort includes a series of 15- and 30-second spots ...

The Coca-Cola Company's KO recent results highlight how its stepped-up marketing efforts are paying off in major global markets. In second-quarter 2025, the company posted 5% organic revenue growth ...