Find out how to measure return on investment for digital marketing, when to do so and tips for optimizing your business’s ...

Everyone has been proclaiming video as the crown jewel of marketing for more than a decade now, and its power only seems to increase with time. A whopping 91% of businesses used video as a marketing ...

Measurement and optimization to track performance across multiple campaigns and ad accounts can become overwhelming, which is why LinkedIn updated its platform to support advertising and marketing, ...

This article is part two of how to continue building an integrated strategy for impact. Part one, "The ABCs of PSAs," helps national nonprofits get started in creating and using PSAs to amplify their ...