James I. Bowie is a sociologist at Northern Arizona University whose Emblemetric blog examines patterns and trends in logo design using quantitative analysis of data from the United States Patent and ...

All products featured here are independently selected by our editors and writers. If you buy something through links on our site, Gizmodo may earn an affiliate commission. Reading time 4 minutes When ...

Question: How do you feel about this new logo for your city? Sure, it looks a lot like Plano’s starry P, and Arlington has a star shoved up their A too. But, looking at some of the others, what do ...

Just as the game itself, the logos for the Super Bowl have changed greatly over the years. From straightforward simplicity to ...

It takes guts to tinker with a brand identity as iconic as that of Mack Trucks, but leaders at the 114-year-old company felt it was time to make a bold move to update the logo to reflect how Mack has ...

Now that Fairfax has decided to go forward with two logos for the City, it has also determined when to use the official seal and when the new, more modern logo will be applied. The City seal will be ...

From the NFL’s perspective, that’s precisely the point. One glance is all it takes to recognize that you’re looking at the biggest sporting event in the nation … and perhaps the world. Of course, some ...