Silicon Valley is bullish on AI agents. OpenAI CEO Sam Altman said agents will “join the workforce” this year. Microsoft CEO Satya Nadella predicted that agents will replace certain knowledge work.

Buzzwords that are stretched to the point of being meaningless are as old as the tech industry itself. The top current one is “AI agent” and its variants, like “agentic.” So, unsurprisingly, no one ...

Building authority when no one’s heard of you can feel like trying to join a conversation that’s already halfway done. You’ve got something worth saying, but no one’s listening yet. In SEO terms, that ...

Posts from this topic will be added to your daily email digest and your homepage feed. is a senior reporter and author of the Optimizer newsletter. She has more than 13 years of experience reporting ...

Before boarding a flight to South Africa in 2013, Justine Sacco sent a sardonic joke to her 170 Twitter followers: “Going to Africa. Hope I don’t get AIDS. Just kidding—I’m white!” By the time her ...