Roca Patrón, the newest line of tequilas by Patrón Spirits Company, has officially hit the Miami market is now available throughout area bars and liquor stores. The new tequilas come in three ...

Patrón Spirits Company’s artisanal Roca Patrón line, launched this summer, has far exceeded initial projections and is re-energizing the upscale Tequila brand for the company, which has further ...

The story, it can be a powerful thing. It’s the reason we trek to Napa to visit vineyards. It’s why we buy handmade and artisan-crafted trinkets at the farmers market. Heck, it’s what just persuaded ...

Patron CMO Lee Applbaum talks about the brand’s artisanal line and the evolution and challenges of the growing tequila market. Once upon a time, the process of making tequila involved crushing agave ...

When you think of tequila, you probably think of Patron. The beautifully crafted agave-based liquor embodies the term “top shelf.” But the folks behind Patron weren’t satisfied with just making ...

There are two types of tequila drinker: those who gamely knock back shooters of mass-produced bar rail, licking lime juice off their palm or a drunk girl’s stomach and cringing as it goes down. And ...

Not far from Guadalajara, Mexico, in the Highlands of Jalisco, Patrón Tequila is producing artisanal spirits with traditional style and ultra-premium quality. Traveling as their guest, I had a chance ...

As leading U.S. spirits marketers like Diageo, Pernod Ricard, Beam Suntory and Sidney Frank Importing Co. have made aggressive plays into the high-end Tequila market of late, Patrón Spirits Co.—which ...