In the world of beauty products, the men’s grooming category used to be an afterthought. There were plenty of intriguing individual products available, but as a whole, the market was so small that it ...

Mass market retailers are expecting the men’s grooming market to pick up this year as more people return to the office and social activities increase. Consumers who acquired DIY grooming skills during ...

It seems that it is all up to men this year. At least that might be true when it comes to big parts of the health and beauty care landscape, where lackluster sales in parts of the category seem to be ...

Having an adequate men’s shower routine says a lot about your personal grooming etiquette. It shows you value your looks and put serious thought into every detail before hopping in the tub. If only ...

Q In today's column you wrote about men who aren't willing to invest in their clothes, which is certainly something I see. I am more shocked by those who ignore other aspects of their appearance.

As the old saying goes, “Grooming is next to godliness.” And while that may be a bit of an exaggeration, a well-groomed man indeed looks much more presentable than one who doesn’t bother to look his ...

Thirty years ago, men’s grooming was synonymous with shaving cream and a bar of soap. Beauty industry veteran Chris Salgardo knows that, today, men want more from their skin-care routines. Atwater is ...

Annelise Hillmann, CEO and co-founder of FRONTMAN, is building a grooming brand that gives men immediate control over their acne and is normalizing the importance of self care, regardless of gender.

Darwish Gani wants guys to get their act together when it comes to grooming below the belt. As the co-founder of Meridian, a premium grooming company dedicated to helping men groom their nether ...

Black men's grooming industry exists at the crossroads of cultural care and intention. The experience of holiday shopping changes completely when you shop with care and cultural awareness and ...