Customized and personalized products are becoming popular as companies gain more access to consumer data. Here is what your ...

From engraved dials to one-of-a-kind complications, custom watches are redefining the luxury market and reshaping the ...

Selling products and services through multiple channels offers a number of touch points where information can be gathered from customers or potential customers. Most people in marketing clearly ...

“Taxonomy is probably the most commonly overlooked element of a personalization strategy,” said Lindy Roux, VP and managing director of Tendo Communications. Organizations have been turning to ...

TeeDIY's newly launched website addresses these challenges by combining AI-driven design generation with a flexible ...

It seems like the entire business landscape shifts every decade or so. We’re talking about one giant movement that affects all businesses regardless of industry or niche. In fact, one of these shifts ...

People often talk about “personalization” as if it’s a monolithic concept, but the truth is that there are many flavors of personalization retailers and brands can leverage. In some cases they can ...

In the shoe store of the future, the sales associate asking if you need help might be a wide-eyed, child-sized robot quizzing you on your preferences and displaying suggestions on a touch screen on ...

KANSAS CITY — While most of Generation Alpha, the demographic cohort defined as those born between 2010 and the present, are too young to directly impact food and beverage purchasing patterns, many in ...

In a time where social media has afforded each of us the ability to promote our individuality—and even make a living off it—pushes for inclusivity and celebration of each of our differences have led ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Victor Davidson, US lead at DBi Consulting ...