Financial services or investment firms must adopt creative strategies in marketing and promotions. If you want to start a small financial business, you must acquire tools that help promote your ...

Many small business owners are constantly seeking ways to promote their business effectively in order to get more business. Promotion does not only include advertising -- it covers everything business ...

As a small business owner, you’re probably already busy and have heard many marketing ideas that sound impossible (or, at least, very difficult) to implement. It can be challenging to come up with ...

What’s the status of your back-to-school marketing plan? According to the National Retail Federation (NRF), the average family will spend more freely on school and college supplies this year. It ...

Confession: no word gives me more angst than the boastful, hyphenated noun self-promotion. The thought of soliciting book sales from my middle school crush on Facebook is downright creepy. Moreover, ...

Why waste your time with your one more marketing guide? You already know the basics. And you’ve probably heard the advice a million times; create a mission statement, find your audience, create ...

Investopedia contributors come from a range of backgrounds, and over 25 years there have been thousands of expert writers and editors who have contributed. David Kindness is a Certified Public ...

How did you find your favorite coffee shop, restaurant, or antique shop? Maybe your friends showed it to you. Maybe you just saw a nice sign and came in one time. Or maybe you saw one of their amazing ...

If your station is pulling promotions out of a cornucopia the week before Thanksgiving, you’re out of luck. The time to pitch and sell for the holidays is now, and the latest Radio Masters Sales ...