Despite the diminishing relevance of print among modern audiences, marketers retain a special place in their hearts for a witty ad contextually placed within newsprint. The layers of trust the medium ...

Instead of leaning on data and digital out of home tech, the brand and agency Ogilvy Amsterdam delivered a reactive ad using a special chemical sheet that reveals that creative only when it is raining ...

Black light (or ultraviolet-reactive) printing, while not new, is usually done on inkjet printers with its application often limited to posters or high-end brochures. High cost-per-copy is an issue ...