Ash K Holm is a Who What Wear editor in residence, a celebrity makeup artist and educator, and the co-founder of the luxury medspa Dripology.

If your makeup routine is lacking color, a pop of red is just what you need to spice things up. Cherry makeup is the latest TikTok beauty trend to capture the hearts of it girls everywhere—so we’re ...

This video showcases a Christmas-inspired red eye makeup tutorial, designed to be wearable and highly requested.

With her 2025 Grammys look, Taylor Swift cemented cherry red as 2025’s ultimate beauty trend. From her lipstick and waterline to her blush and nails, the singer truly embodied this bold and vibrant ...

Red wine makeup is the fall makeup trend we’re excited to bring into the holiday season. With red hues reminiscent of your favorite vino, this look is all about channeling the sultry allure of sipping ...

From how to color correct dark circles to shadow lining eyeliner, celebrity makeup artist Natasha Denona explains the steps for creating perfect eye makeup. Then there is celebrity makeup artist ...

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