Over three quarters (84 per cent) are now comfortable using their tablet for tasks previously performed on their laptop/desktop, including tasks requiring sensitive financial information, new research ...

A neuroscience-based research study conducted by News UK’s commercial arm has found that print and tablet ads and content deliver the same levels of engagement and memorability as print amongst ...

Oh. My. God. I just heard the craziest thing. Are you ready? Apple might be introducing a new tablet computing device. Maybe even this week. All right, enough joking; we’ve all been force-fed a steady ...

A new Surface Pro ad is here, even if the device isn’t. I’m referring, of course, to the apparent scant availability of the tablet – particularly the 128GB version – following its launch on Saturday, ...

One of the top firms responsible for helping advertisers buy Web-search ads, Marin Software, have put out a report stating that Google could generate as much as $5 billion in ad-revenue from its ...

When it comes to how people respond to advertising in iPad apps, "neuromatic" testing by Universal McCann found most ads are doing a good job of engaging both the cognitive and emotional sides of ...

Campaign Trail is our analysis of some of the best new creative efforts from the marketing world. View past columns in the archives here. Like automotive ads before them, spots for tech gadgets follow ...

Underscoring the growing opportunity for brands to reach tablet users, 56 percent of North American consumers said they are more apt to respond to a tablet ad than a laptop or desktop ad, according to ...

Ads are one of the ways to keep some websites and app developers afloat. They keep costs down and enable free content. Some of your favorite fan sites are likely ad-driven. But sometimes, too many can ...

iPhone and iPad owners using the Search option in the App Store will soon see ads appearing at the top of results. From October 5, whenever an iOS user enters a keyword in the App Store’s search box, ...