LONDON--(BUSINESS WIRE)--The biopharmaceutical products market is crucial and highly challenging. Biopharmaceutical products manufacturers require specialized and high-cost equipment to support ...
LONDON--(BUSINESS WIRE)--Infiniti Research is a premier provider of market and customer intelligence solutions. Having 15+ years of experience with in-depth, accurate, and reliable research, our ...
Target audiences are strategically identified groups of customers who are interested in a particular product or service. They are the foundation on which every business is based. Research and ...
You can't market your products effectively until you know who needs them. Take these steps to determine your ideal clients. Imagine you’re blindfolded in an archery contest. How likely are you to hit ...
The pandemic has been a huge reset of our times. The historical understanding of customers and their segments is undergoing change. In fact, I'm finding that new-age customers are multilayered and ...
Disruption is prompting marketers to revisit segmentation strategies and take a fresh look at how to effectively engage with specific clusters of customers. I recently asked Stefan Lysak, principal, ...
As a business adviser, I often see entrepreneurs practicing what Tom Peters calls the “ready-fire-aim” go-to-market strategy, to their detriment. Yet even I have been known to recommend that approach, ...
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