To engage Instagram- and TikTok-weary young women, personal care brand Billie is trying a fragrant twist in out-of-home advertising: It’s plastering posters of women’s armpits around New York, each ...
There’s a strange scent in the air around the city — and it’s not just the smell of garbage in August. Three scratch-and-sniff billboards for Selena Gomez’s Rare Beauty have been installed in ...
Stop and smell the…armpits? Personal care brand Billie is asking New Yorkers to make a pit stop when they see their posters for a scratch-and-sniff experience. From now through Friday, May 16, ...
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