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The Advertising Standards Authority (ASA), an independent regulator of the advertising industry in the U.K., is taking issue with an advertisement for Colgate-Palmolive's Colgate Total toothpaste, ...

The U.K.'s Advertising Standards Authority (ASA) has ruled that Purity Laboratories' Beverly Hills Formula whitening toothpaste ads exaggerate the time it takes to whiten teeth. The ads claimed to ...

A Sensodyne toothpaste ad has been banned for "misleading" consumers that it whitened teeth. Watchdogs upheld a rival's complaint there was no evidence its True White product was any more effective ...

Thank you for signing up! Did you know with an ad-lite subscription to Milton Keynes Citizen, you get 70% fewer ads while viewing the news that matters to you. Watchdogs upheld a rival's complaint ...