Media agencies were rated as better at finding efficiencies than creative agencies, with 45.8% of CMOs ranking their media ...

The ad giant has encouraged its workforce to embrace AI tools and is investing in training to ensure workers understand their ...

Publicis, Omnicom, WPP, Dentsu, Havas, Horizon Media and Stagwell built operating systems for brands using generative AI and ...

The portal aims to be a one-stop, online creative resource that agencies can use to market creative ideas that might have been left “on the shelf” because they have not been used by clients. The ...

Over the past several years, the rebranding of many ad agencies has left us awash in “positioning” firms. More and more shops began recasting themselves as “purpose-driven” or “socially conscious” or ...

Get ready, because the 2026 Ad Age Small Agency Awards are almost here! This is the big event where we celebrate the best of the best in the advertising world, especially those smaller, independent ...

A technological takeover of ad creative could bring both opportunity and disruption. By Marty Swant The Cannes Lions Festival of Creativity, an ad industry conference, awards show and schmoozefest ...

Airtory, a global leader in creative ad technology, today announced a strategic integration with Viant Technology Inc. (NASDAQ: DSP), a leading people-based advertising software company. This ...