It turns out that one of the colors we see in the world every single day is actually just a pigment of our imagination — er, sorry, figment of our imagination. Scientists say it's a sort of collective ...

Do colors trigger unique brain responses? And do different people have the same brain responses to colors? In a new JNeurosci paper, Michael Bannert and Andreas Bartels, from the University of ...

Scientists cannot say for certain, but new research suggests that different people’s brains respond similarly when looking at a particular hue. By Kenneth Chang After decades of brain research, ...

After decades of brain research, scientists still aren't sure whether most people see the same way, more or less -- especially with colors. Is what I call red also red for you? Or could my red be your ...