It probably goes without saying, but paper towels are an absolute household necessity for most. While using something like rags can be a more environmentally friendly and cost-efficient option, using ...

When you’re cleaning up spills around the house, you want a paper towel that’s both strong and absorbent. The quality of paper towels can vary significantly, so many shoppers wait for their favorite ...

Have you ever noticed the meticulous attention to detail chefs pay to every aspect of a meal? From the locally sourced ingredients to the artistic plating, no detail seems left to chance. But what ...

Kimberly-Clark set out to increase usage of VIVA® paper towels. No longer would VIVA® be used just to mop up spills. VIVA® would be used wet and with cleaning products for active cleaning. Consumers ...

Viva is urging consumers to put its paper towels to the test in their kitchen in a new campaign pitting the brand against Bruce the dog. Created by JWT Sydney, the commercial introduces “loveable but ...