Picture an incredibly long ribbon formed of carbon-coated razor blades – each with an edge so thin it’s invisible to the human eye. Soon this ribbon will be separated into thousands of individual ...

Wilkinson Sword has unveiled Hydro Comfort Skin Reset, its first razor designed to tackle up to seven days of stubble. Its head features three blades. A comb guard aligned hair with the leading blade ...

If you are sick of disposable razors cutting your face and lasting less than one shave, you might be thinking of getting a better shaver. But sometimes the cost of a decent razor can really put you ...

US razor makers Gillette and Schick-Wilkinson Sword have settled their two-and-a-half year legal wrangle over patents and advertising claims. A court hearing due to take place in Boston has been ...

A new campaign from ad agency Pablo features sparkling copy and a series of humorous films to introduce a new positioning for the razor brand Marketing for razor brands has been on a journey in the ...

FRANKFURT/LONDON (Reuters) - A German court dealt a blow to razor maker Wilkinson Sword on Thursday by saying it must stop selling blades that fit on rival Gillette's Mach 3 model. Wilkinson's blades, ...