NEW YORK—Comcast Advertising has launched a new AI creative platform that will make it much easier for small businesses and local advertisers to market and promote their products by using AI-powered ...

It’s upfronts season, and brands seeking measurable results, brand safety assurances and cultural legitimacy know that TV will deliver. Industry pros share their predictions about what’s ahead in ...

Comcast Corp.’s NBCUniversal has no remaining ad spots available for the upcoming Winter Olympics, signaling high demand as the company prepares for a whirlwind of sporting events next month including ...

“Buyers no longer need to patch together media plans,” said James Rooke, Comcast’s president of advertising, in a statement, of the cross-channel solution. The solution also attempts to address a ...

AdImpact, the advertising intelligence company, has announced the integration of Comcast Technology Solutions’ (CTS) creative management platform, AdFusion, into its data-driven political media buying ...