Google's John Mueller advises using semantic HTML. Though not a ranking factor, it helps search engines understand content and boosts accessibility. Semantic HTML gives meaning and structure to web ...

The increased use of language understanding in search engines has prioritized writing content that is organized by topics and subtopics and communicates the message in a way that lacks ambiguity.

Google's John Mueller said that semantic HTML is not a quality signal used in Google Search for ranking purposes. An SEO said "Proper HTML semantics and tag hierarchy must be a quality signal." John ...